About Us

We’re Australia and New Zealand’s most trusted partner in branded merchandise, custom apparel, and corporate gifts. From idea to delivery, we make it easy to impress your clients, engage your staff, and strengthen your brand.

Connect with our team

A full-service brand support agency. We combine a national supplier network with in-house decoration & project management, so you get expert team for strategy, product selection, proofing, production and delivery.

Everything you need, simply done.

Custom Gear delivers an experience that's intuitive, helpful, and stress-free - from design to delivery. We make custom merch simple for everyone, combining human support with smart, tech-powered tools.

Reliable

Australia’s highest-rated promo company with 400+ five-star reviews.

Personal

One dedicated account manager who learns your brand, recalls every artwork, and anticipates your next project.

Quality

Top-tier materials, world-class production, and rigorous proofing standards.

What We Stand For

A new-school approach to an old-school industry. When we launched Custom Gear over 15 years ago, the promotional industry was cluttered with slow, outdated processes and impersonal service. We changed that — combining reliability, creativity through ideas and products range, and technology to give every client a seamless, personal, and process-driven experience.

Ten years later our strong demand led us to expand into New Zealand Nationally with an Auckland HQ, bringing our service, speed, and standards to another great country.

Our promise: An easy experience from a team you can rely on to deliver every time. See us as an extension of your business that cares as much about your success as you do.

de·co·ra·tion

[dek-uh-RAY-shun] noun

Superlative: perfectly branded

A mark, print, or stitch that turns an everyday item into your item.

- Applied by steady hands, sharp eyes, and 40 years of combined know-how.
- Loved by marketers, event teams, and anyone who appreciates quality products & branding done right.

Common synonyms: Embroidery. Screen print. UV DTF. Pad print. Monogramming & Engraving

Disclaimer: It may be difficult for your to work with any other company once you have experienced Custom Gear.

Client Satisfaction

5/5 Stars Australia & NZ's top-rated supplier (750+ reviews).

Experience

15+ Years serving Australia since 2009, expanded to NZ in 2019.

Largest Range

25,000+ SKUs and 150,000+ variations. Endless branding possibilities.

Sustainability

Extensive range of recycled, organic & low-impact products.

Speed & Reliability

24-hr Express Service Guaranteed deadlines nationwide.

Industry Recognition

APPA “Most Outstanding” Multi-award-winning PPAI member.

ONLINE AND NATION WIDE

Australian HQ — 28 Albion Street,Annandale, Sydney NSW 2038

New Zealand HQ — 9 High St Auckland Auckland CBD

The Most Capable

End-to-end merchandise & apparel programs

• Custom merchandise & apparel
• Workwear & uniform fulfilment
• Event & conference merchandise
• Corporate gift boxes & onboarding packs
• Local warehousing & fast fulfilment

Our Craft

In-house production by industry leaders

Printing, Embroidery, Screen Printing, Pad Print, DTG, DTF, Imitation Etch, Digital Print, Debossing, Rotary Screen Print, Resin Coated Finish, Digital Label, Silicone Print, Sublimation Print, Colour Flex Transfer, Vinyl Decal Wraps, Engraving, Monogramming

Quality Control

Consistency at every milestone

All projects include quoting, artwork proofing, approvals and optional pre-production samples to ensure accuracy and colour consistency.

Speed, Storage & Service

Fast turnaround & scalable logistics

Turnarounds: 24hrs express, 7-14 days standard, 3 weeks indent air.

Warehousing: Purpose-built Sydney facility servicing clients nationwide.

Delivery: National courier network with tracking & insurance.

Our Team & Culture

Dedicated support — not just a supplier

Every account is managed by a dedicated expert “your partner”, not just a supplier. Our award winning production team brings 70+ years of combined expertise.